New SAFC shop is a hit!

New SAFC Shop is a hit!

The new fan souvenir shop at Scarborough Athletic Football Club is up and running and becoming very popular. Adverset were asked to bring the green corrugated ‘cabin style’ pop-up shop to life with a vinyl graphic wrap.

The artwork challenge…

From a rough customer visual, our design team got to work on providing an eye-catching ‘in your face’ design, which reflected the club’s history, featuring ‘key’ players, club logo and ‘slogan’.

‘Working around the windows without affecting the images was the main challenge’, said designer Rob Deighton.

‘I had to duplicate the football in order to move it away from one of the windows!’.

The production and fitting challenge…

Because the shop front was fabricated with a ‘ribbed’ finish, the choice of vinyl material was a key factor in making the fitting as flexible as possible and ensuring longevity. A high tak 3M material and appropriate laminate was used to achieve this.

Cut to shape graphics were used on the door in order to break the design up.

A store to be proud of…

A fully stocked store is now a must visit for supporters on match day and offers a far bigger area than the previous shop facility, which was a small, restrictive room situated in the bar/reception area.

Thanks go to…

Mick Davison from SAFC for his assistance with layout, access & logistics. Rhiannon Hunt for helping us ‘work round the weather’.