11 Aug Swan Lake print is a hit

The first leaflet print run for ‘Swan Lake on Ice’ which will eventually reach a total of approximately 2 million units has been produced and distributed to the relevant venues in preparation for the start of the forthcoming 22 x venue tour of the UK.

The initial print run of 400,000 6-page DL leaflets has been timed to promote the tour which commences in October and runs through to 2007.

Further print runs will follow up the preliminary collateral in a month’s time. A full range of promotional literature including posters and programmes is being designed and produced by adverset for the show.

The ‘Swan Lake on Ice’ tour follows on from the successful ‘Sleeping Beauty on Ice’ show which toured in the UK in 2005 and throughout Europe in 2006.

The show is produced by Lunchbox Productions, who are based in North Yorkshire.